Impact of Need Theory for Improving Employment Satisfaction of Y-Generation in Sichuan Enterprise
Abstract
"Gen Y" became the leading force in accelerating Sichuan development. The majority of the company still used the traditional management
model, which caused low enthusiasm and job satisfaction for younger employees at work and led to a high turnover rate. Therefore,
exploration and analysis of the Need Theory were required to develop a better environment for Y-generation in terms of job satisfaction
through proper motivation. This paper established research objectives of investigation for Y-generations' expected job satisfaction,
influencing and motivating factors to job satisfaction, and analysis of practical strategies in a corporate level of human resource management
to Y-generation employees for Sichuan enterprises.
Keywords
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DOI: http://dx.doi.org/10.18686/aitr.v1i1.3417
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