Netflixs Cross-Screen Linkage and Cross-Platform Media Content Distribution Strategy: The Path to Innovation Leadership in the Digital Age
Abstract
Amidst the continuous advancement of science and technology and the deepening of globalization, Netflix, a pioneering streaming
media service provider, has garnered widespread attention within the industry for its cross-screen interlinkage and cross-platform media content dissemination strategy. This article commences with an overview of Netflixs core strategy, which encompasses multi-platform support,
personalized recommendations, social integration, original content, global expansion, offline downloads, and collaborations with third-party
platforms. Subsequently, the implications of these strategies on user experience, market competition, and business models are explored. Furthermore, the paper delves into the challenges that Netflix confronts in content generation and copyright, technology, user behavior, competitive pressures, and regional cultural disparities. Ultimately, the future growth trajectory of Netflix is prognosticated.
media service provider, has garnered widespread attention within the industry for its cross-screen interlinkage and cross-platform media content dissemination strategy. This article commences with an overview of Netflixs core strategy, which encompasses multi-platform support,
personalized recommendations, social integration, original content, global expansion, offline downloads, and collaborations with third-party
platforms. Subsequently, the implications of these strategies on user experience, market competition, and business models are explored. Furthermore, the paper delves into the challenges that Netflix confronts in content generation and copyright, technology, user behavior, competitive pressures, and regional cultural disparities. Ultimately, the future growth trajectory of Netflix is prognosticated.
Keywords
Cross-screen linkage; Cross-platform media content distribution; Digital era; Personalized recommendation; User experience
Full Text:
PDFReferences
[1] Zhang Jing." Analysis of Cooperation strategies between Netflix and third-party platforms." Media, 2021(1): 71-74.
[2] Chen Zhiwu." Challenges and Opportunities of Netflix's global expansion." International Economic Cooperation, 2020(3): 80-83.
[3] Liu Yang." Analysis of Netflix's Cross-screen linkage and Cross-platform media content Communication Strategy." Modern Communication (Journal of Communication University of China), 2019(10): 156-159.
[4] Li Ming." The development trend of cross-screen linkage and Cross-platform media content dissemination from Netflix." Publishing Wide Angle, 2019(14): 62-64.
[5] Wang Xiaohong, Li Jia. "Netflix User experience and business model Innovation." Television Research, 2018(6): 42-45.
Refbacks
- There are currently no refbacks.
