Netflixs Cross-Screen Linkage and Cross-Platform Media Content Distribution Strategy: The Path to Innovation Leadership in the Digital Age
Abstract
Amidst the continuous advancement of science and technology and the deepening of globalization, Netflix, a pioneering streaming
media service provider, has garnered widespread attention within the industry for its cross-screen interlinkage and cross-platform media content dissemination strategy. This article commences with an overview of Netflixs core strategy, which encompasses multi-platform support,
personalized recommendations, social integration, original content, global expansion, offline downloads, and collaborations with third-party
platforms. Subsequently, the implications of these strategies on user experience, market competition, and business models are explored. Furthermore, the paper delves into the challenges that Netflix confronts in content generation and copyright, technology, user behavior, competitive pressures, and regional cultural disparities. Ultimately, the future growth trajectory of Netflix is prognosticated.
media service provider, has garnered widespread attention within the industry for its cross-screen interlinkage and cross-platform media content dissemination strategy. This article commences with an overview of Netflixs core strategy, which encompasses multi-platform support,
personalized recommendations, social integration, original content, global expansion, offline downloads, and collaborations with third-party
platforms. Subsequently, the implications of these strategies on user experience, market competition, and business models are explored. Furthermore, the paper delves into the challenges that Netflix confronts in content generation and copyright, technology, user behavior, competitive pressures, and regional cultural disparities. Ultimately, the future growth trajectory of Netflix is prognosticated.
Keywords
Cross-screen linkage; Cross-platform media content distribution; Digital era; Personalized recommendation; User experience
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PDFReferences
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DOI: http://dx.doi.org/10.18686/aitr.v2i2.4013
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