The Role of Interactive Media in Enhancing Audience 
Engagement in Television Programs

Yushu Wang

doi:10.18686/aitr.v2i3.4410

The Role of Interactive Media in Enhancing Audience Engagement in Television Programs

Yushu Wang

Abstract

With the advent of the digital era, the application of interactive media in television programs has become increasingly widespread.
This paper aims to explore how interactive media enhances audience engagement in television programs, analyzing its mechanisms and effects. Through literature review and case studies, we find that interactive media not only increases audience participation but also improves
program quality and strengthens audience loyalty. This paper proposes effective strategies for applying interactive media in television programs and points out future research directions.

Keywords

Interactive Media; Audience Engagement; Digitalization

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References

[1] Boyd, D. (2010). Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications. In Z. Papacharissi (Ed.), A Networked Self: Identity, Community, and Culture on Social Network Sites (pp. 39-58). Routledge.

[2] Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.

[3] Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. Penguin Press.

[4] Napoli, P. M. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. Columbia University Press.

DOI: http://dx.doi.org/10.18686/aitr.v2i3.4410

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