Exploration of AR+VR Virtual Immersion and the Application of Digital Cultural Tourism Integration Development

Abstract

Through digital research and development, virtual immersion technology and comprehensive technology integration, this paper explores the application of multiple simulation experience, combines virtual and reality, traditional and modern, technology and art, contact and
non-contact ways, and develops the intelligent scene application of digital culture and travel integration. This paper studies the use of Web
AR, 3D digital display, 720VR panoramic video and other technologies to optimize tourists detailed viewing, story reading, audio tour and
interactive experience in cultural tourism, and comprehensively improve the functions of digital cultural tourism in cultural communication,
intelligent education and precise service. This paper puts forward the concept of one center, three platforms, N smart applications, that is, to
establish a digital cultural tourism integration operation of big data center, build AR digital cultural creation platform, VR live audio and video
digital cultural tourism explanation platform, digital cultural tourism micro-class platform, and form a multi-dimensional enhanced experience of digital cultural tourism ecosystem. The research also combines the demonstration application of experts, scholars and interpreters to
develop intelligent applications suitable for multiple scenarios, such as digital cultural tourism two-dimensional code logo, digital tour guide
mini program, booking offline explanation application, research and study card game, etc. Through the linkage and integration of virtual immersion technology, cultural tourism resources can be activated, covering well-known tourist attractions and cultural venues, further enriching
the cultural value of Chinese characteristics, Chinese style and Chinese style, and providing innovative ideas and application support for the
rise of Sichuan digital cultural tourism.