Analysis of Enterprise Marketing and Supply Chain Management in Digital Era

Abstract

In the current wave of digital transformation, cutting-edge technologies are being deeply integrated into corporate operations, revolutionizing traditional marketing approaches. Through big data analytics, businesses can accurately identify consumer behavior patterns to
develop more scientific marketing strategies. Meanwhile, the coordinated use of social platforms and digital marketing channels has significantly accelerated supply chain digitization, enabling rapid information flow and multi-party collaboration. This effectively alleviates issues
like inventory overstocking and supply shortages while enhancing overall supply chain efficiency. This paper focuses on exploring enterprise
marketing strategies and supply chain optimization solutions in the digital era, aiming to improve market promotion effectiveness, strengthen
supply chain management capabilities, empower enterprises to flexibly respond to market fluctuations, and lay a solid foundation for comprehensive digital transformation.