Design and Implementation of an AI-Driven Dashboard Model to Enhance Tourism Marketing Competence in Vocational Education: Evidence from Hainan, China
Abstract
The application of artificial intelligence (AI) technology in education has opened new possibilities for cultivating professional
competencies. This study focuses on addressing challenges in enhancing tourism marketing capabilities within vocational education, proposing an AI-driven visual dashboard model. By integrating multi-source heterogeneous data, optimizing dynamic decision-making algorithms,
and constructing contextualized training systems, this research explores pathways for AI-powered educational reform in tourism marketing.
Particularly addressing the digital transformation needs of the tourism industry under the Hainan Free Trade Port development framework, it
provides theoretical foundations and practical solutions for synergistic development between vocational education curricula and regional industrial upgrading.
competencies. This study focuses on addressing challenges in enhancing tourism marketing capabilities within vocational education, proposing an AI-driven visual dashboard model. By integrating multi-source heterogeneous data, optimizing dynamic decision-making algorithms,
and constructing contextualized training systems, this research explores pathways for AI-powered educational reform in tourism marketing.
Particularly addressing the digital transformation needs of the tourism industry under the Hainan Free Trade Port development framework, it
provides theoretical foundations and practical solutions for synergistic development between vocational education curricula and regional industrial upgrading.
Keywords
AI dashboard; Tourism marketing competency; Vocational education reform
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PDFReferences
[1] Chen Mengyao, Chen Qiumi, Lin Ting, et al. Research on Rural Tourism Marketing Strategies Based on Tourism Experience: A Case
Study of Gaofeng Township, Tianya District, Sanya City, Hainan Province [J]. Exhibition Economy, 2025, (01):41-44.
[2] Liu Yanping. Research on Optimization of Cross-border Tourism Social Media Marketing Strategies Based on Artificial Intelligence
Technology [J]. Modern Business, 2025, (07):15-18.
[3] Shang Qi. Research on the Synergistic Development of Tourism Marketing and Industrial Chain Innovation from the Perspective of
Smart Tourism [J]. Industrial Innovation Research, 2025, (10):57-59.
DOI: http://dx.doi.org/10.70711/aitr.v3i2.7866
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