A Comparative Study of AI Technology Application in 
Coverage of Major International Sports Events by Chinese 
and American Mainstream Media: A Case Study of the 
Olympic Games

Shilin Qiu

doi:10.70711/aitr.v3i4.8207

A Comparative Study of AI Technology Application in Coverage of Major International Sports Events by Chinese and American Mainstream Media: A Case Study of the Olympic Games

Shilin Qiu

Abstract

The dissemination of large-scale sports events requires both timeliness and professionalism. Traditional event management struggles to comprehensively meet the demands of event communication. With the advancement of AI technology, its application in major events
can effectively provide comprehensive and multi-dimensional precise analysis of athletes performances. Through AI systems, dynamic details
changing in real-time on the field can be captured simultaneously, offering insights that surpass human limitations for professional evaluation,
while also constructing a global view of the event through big data aggregation capabilities. Therefore, both domestic and international entities are actively introducing AI to facilitate sports event communication. Among them, mainstream media in China and the United States have
adopted different approaches in integrating AI with event communication. American mainstream media tend to use AI as an application tool
to enhance user engagement, while Chinese media embed AI into their communication systems, striving to build intelligent broadcasting platforms. This also profoundly reflects the differentiated orientations of their respective media ecosystems and industrial logics.

Keywords

Large-scale sports events; Effectiveness; AI technology; Media ecosystem

Full Text:

PDF

Included Database

References

[1] Ding Junyi. Media Image Construction of Sexual Minority Athletes in Chinese and American Social Media at the 2020 Tokyo Olympics

[D]. Chengdu Sport University, 2023.

[2] Chen Menghao. Research on National Image Construction through Official Weibo Accounts of Sports Events [D]. Anhui University of

Finance and Economics, 2023.

[3] Chen Zhen. Research on the Reporting Framework of the Beijing Winter Olympics between China and the United States [D]. Yantai

University, 2023.

[4] Deng Jiao. China Sports Daily 2022 Beijing Winter Olympics News Discourse Research [D]. Guizhou Minzu University, 2023.

[5] Zhang Jing. Research on the Evolution of National Image Construction Strategies in Chinas International Communication Media [D].

Shandong University, 2023.

[6] Lu Yanjun. A Study on Online Agenda-Setting by Mainstream Media and Twitter During the Beijing Winter Olympics [D]. Shanghai

International Studies University, 2023.

[7] Huang Xinyao. A discourse analysis of the New York Times Olympic coverage [D]. Wuhan Sports University, 2024.

[8] Chen Qin, Zeng Shunxu. Exploring Digital Economys Path to High-Quality Development in Sports Event Services [C]// Proceedings of

the Second Sichuan Sports Science Conference (2024), Sichuan Provincial Sports Science Society and Sichuan Student Sports and Arts

Association. Sichuan University of Science and Technology; 2024:25-27.

[9] Li Dan, Wang Ding, Wang Dan. Strategies for National Image Construction in Sports Event Reporting: A Critical Discourse Analysis of

Western Mainstream Media Coverage of the 2022 Beijing Winter Olympics [J]. Journal of Xian Physical Education University, 2022,

39(06):610-617.

[10] Ge Yunzi. Research on Visual Production of Sports Data Journalism in Mainstream Media in China [D]. Yangzhou University, 2022.

[11] Feng Yihan. Research on the Value Creation and Realization of Sports Event Broadcasting Rights in the New Media Era [D]. Ningbo

University, 2021.

DOI: http://dx.doi.org/10.70711/aitr.v3i4.8207

Refbacks

There are currently no refbacks.