Research on Personal Information Security Protection Strategies in the Era of Social Media

Abstract

In today's digital wave sweeping the world, social media has become a core domain for individuals to engage in social connections, access information, and express themselves. However, behind its convenience and openness lie severe challenges to personal
information security. Every click, every share, and every interaction a user makes on these platforms generates vast amounts of digital
footprints. This paper systematically reviews multiple risk sources within the social media environment, delving into three main leakage
pathsuser proactive sharing, platform-based systematic collection, and external malicious theftalong with their complex interrelationships. Building on this, the paper innovatively constructs an integrated proactive protection strategy framework that covers four levels:
"Technical Reinforcement, Settings Optimization, Behavior Modification, and Awareness Enhancement." This framework emphasizes the
user's role as the primary responsible party for information security, advocating a shift from passive risk acceptance to active management
implementation. Finally, the article looks ahead to the challenges posed by new technologies such as artificial intelligence and deepfakes,
pointing out that building a multi-dimensional protection ecosystem based on user awareness, platform accountability, and legal safeguards
is the necessary path to address future challenges.