AI-Driven Marketing Strategy Innovation and Practice from the Perspective of University Innovation & Entrepreneurship Education

Abstract

In the context of the booming digital economy and the ever-intensifying university Innovation & Entrepreneurship education, mar
keting is a crucial link for the realization of university Innovation & Entrepreneurship projects from scratch and from small to large. However,
in the actual operation process, there are problems such as low accuracy, low efficiency, and inadequate resource integration. The evolution of
AI technology has pointed out a new direction for addressing these issues and promoting the innovation in marketing methods for university
entrepreneurship and innovation projects. From the perspective of university Innovation & Entrepreneurship, based on the application char
acteristics of AI in marketing sector, this paper discusses the current situation and existing problems of marketing for university Innovation &
Entrepreneurship projects, and considers how to utilize AI to assist in optimizing and upgrading marketing strategies, aiming to facilitate uni
versity Innovation & Entrepreneurship projects to improve their marketing capabilities and enhance their competitive edges, thereby promot
ing the high-quality development of university Innovation & Entrepreneurship education.