Precision Targeting and Innovation Strategy Implementation Pathways for Marketing Based on Big Data Analytics

Abstract

This paper deeply explores the core logic and existing challenges in the precision targeting of marketing based on Big Data Analyt
ics, proposes targeted and actionable innovation strategies and implementation pathways by examining the enabling role of big data tech
nology in the entire marketing process, aiming to provide theoretical reference and practical guidance for enterprises to enhance marketing
efficacy and achieve sustainable development by relying on big data technology. Research has shown that Big Data Analytics can dismantle
information silos, accurately capture the features of user needs and market changes, providing scientific support for marketing targeting.
Moreover, scientific innovation strategies and impeccable implementation pathways are crucial safeguards for achieving precision targeting
value potential and enhancing marketing competitiveness.