Unpacking the Entrepreneurial Motivation through Elicited Metaphor Analysis
Abstract
China. The GEM framework's opportunity- vs. necessity-driven typology overlooks motivational fluidity amid institutional turbulence. Metaphor analysis in entrepreneurship stays descriptive, lacking diachronic tracking. This paper reviews motivation theories, metaphor methods,
and CEE studies, identifying three limits: (1) models explain entry but miss post-entry motivational transformation; (2) metaphor research
neglects temporal metaphor shifts; (3) CEE studies ignore entrepreneurs' narrative sensemaking. To address these, we propose integrating
Elicited Metaphor Analysis (EMA; Cortazzi & Jin, 2020) with Timeline Mapping to deconstruct CEE entrepreneurs' motivation in China. This
reframes motivation from a "psychological variable" to a "discursive practice, " guiding empirical research and deepening understanding of
the "17+1" mechanism's micro-foundations.
Keywords
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DOI: http://dx.doi.org/10.70711/frim.v4i9.10220
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