Existing Problems and Development Proposals for Brand-Building of Small- and Medium-Sized Enterprises
Abstract
considerable contributions to job creation and market vitality stimulation. Based on real-world operational status of domestic SMEs, this
paper sorts out brand-building obstacles as well as their deep-seated inducements, and proposes targeted countermeasures from the dimensions of internal enterprise transformation and multi‑level external support. It recommends enterprises refresh brand cognition, implement
differentiated market layout, advance practical digital branding construction and optimize internal institutional frameworks. With tailored
policy services jointly offered by government departments and industrial associations, SMEs are capable of steadily lifting their comprehensive brand-building capabilities.
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DOI: http://dx.doi.org/10.70711/frim.v4i9.10227
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