A Study on the Continued Use of KnowledgeBased APP Users in Guizhou Based on the 
Perspective of Perceived Value

Shengxia Yang

A Study on the Continued Use of KnowledgeBased APP Users in Guizhou Based on the Perspective of Perceived Value

Shengxia Yang

Abstract

The wide variety of products offered by online sales platforms makes choosing the correct item a challenging task. The expertise and
knowledge of customers in such product assortments can vary widely. Therefore, there is a need for intelligent recommender systems that
provide personalized dialogues that support customers during the product selection process. The three research objectives are: to explore
the factors in continuing for using knowledge-based apps; to identify the relationship between influencing factors and sustainable usage
intention; to search for the countermeasures and suggestions for the continued development of applications user policies.

Keywords

InContinued Use; Knowledge-Based App Users; Perceived Value

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