Yuanjun Liu; Rapassa Roung-onnam

doi:10.18686/frim.v2i2.3986

Study on Influencing Factors of Consumers Satisfaction with Sichuan Tourism in Post-epidemic Era

Yuanjun Liu, Rapassa Roung-onnam

Abstract

The purpose of this study is to deeply explore the satisfaction of consumers outside Sichuan province to Sichuan tourism and its
influencing factors in the post-epidemic era. Through questionnaire survey and data analysis, this study analyzes the influence of real image,
perceived image, media image and other factors on consumer satisfaction outside the province, and puts forward corresponding promotion
strategies.

Keywords

Post-epidemic era; Consumers outside the province; Sichuan tourism; Satisfaction; Influencing factor

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References

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DOI: http://dx.doi.org/10.18686/frim.v2i2.3986

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