Yong Yang; Rapassa Roung-onnam

doi:10.18686/frim.v2i2.3989

Research on Influencing Factors of Consumers Willingness to Buy New Energy Vehicles under the Background of Technological System Reform of Automobile Industry -- Taking Chengdu, Sichuan as an Example

Yong Yang, Rapassa Roung-onnam

Abstract

With the transformation and upgrading of the automobile industry, automobile enterprises have combined their advantages and resources to make up for their shortcomings and meet the challenges of market transformation. In order to better provide future development direction and suggestions for new energy automobile enterprises and government departments, and guide enterprises, government and consumers to establish a mutually beneficial and symbiotic coupling relationship, this study will conduct an empirical study on the influencing factors
of consumers willingness to buy new energy vehicles.

Keywords

Purchase intention; Perceived value; Product preference; Perceived ease of use

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References

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DOI: http://dx.doi.org/10.18686/frim.v2i2.3989

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