The Relationship of Big Data and Marketing
Abstract
In todays era of informatization and digitization, big data has become an important force driving social progress and enterprise
development. As a bridge between enterprises and consumers, marketings transformation and innovation also rely on the support of big data.
The rise of big data has not only changed the face of traditional marketing, but also brought unprecedented opportunities and challenges to
marketing. By delving deeper into and analyzing big data, enterprises can more accurately grasp market trends, gain insights into consumer
needs, and thus develop more effective marketing strategies. Therefore, exploring the correlation between big data and marketing is of great
significance for enhancing the market competitiveness of enterprises and achieving sustainable development. Based on this, this article explores the correlation between big data and marketing for reference by relevant practitioners.
development. As a bridge between enterprises and consumers, marketings transformation and innovation also rely on the support of big data.
The rise of big data has not only changed the face of traditional marketing, but also brought unprecedented opportunities and challenges to
marketing. By delving deeper into and analyzing big data, enterprises can more accurately grasp market trends, gain insights into consumer
needs, and thus develop more effective marketing strategies. Therefore, exploring the correlation between big data and marketing is of great
significance for enhancing the market competitiveness of enterprises and achieving sustainable development. Based on this, this article explores the correlation between big data and marketing for reference by relevant practitioners.
Keywords
Big data; Marketing; Relevance; Measure
Full Text:
PDFReferences
[1] AhlemeyerStubbe Andrea, Mller Agnes. Why domain knowledge is essential for data scientists in marketing[J]. Applied Marketing Analytics, 2022, 7(4).
[2] Zhang Haili, Song Michael. How Big Data Analytics, AI, and Social Media Marketing Research Boost Market Orientation[J]. Research-Technology Management, 2022, 65(2).
[3] Thontirawong Pipat, Chinchanachokchai Sydney. TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING[J]. Marketing Education Review, 2021, 31(2).
[4] Weihua Liu, Xiaoyu Yan, Xiang Li, Wanying Wei. The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain[J]. Transportation Research Part E, 2020, 136.
DOI: http://dx.doi.org/10.18686/frim.v2i2.4001
Refbacks
- There are currently no refbacks.
