Exploring the Full Media Marketing Path of Agricultural Products from the Perspective of Digital Business Promoting Agriculture

Abstract

This article is based on the perspective of promoting agriculture through digital commerce, focusing on the full media marketing
strategy of agricultural products, and researching and formulating effective full media marketing methods to assist in the marketing of agricultural products. With the current favorable situation of supporting the rural economy through the market economy, we will deeply explore the
typical characteristics and unique product attributes of agricultural products, and combine consumer demand to study the current situation of
agricultural product sales, the shortcomings of all media marketing for agricultural products, and how to systematically apply all media marketing models to help develop feasible marketing strategies for agricultural products.