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Study on the Current Situation of Digital Development of Forest Recreation Industry and Countermeasures

Yi Sun, Pinqi Liu, Jiayu Chen

Abstract


The scientific connotation of forest health highlights the principles of people-centred, forest-based, restoration-focused and healthoriented. In recent years, with the aggravation of population aging and the promotion of Healthy China strategy, forest health industry is
booming. Starting from the perspective of the significance of forest recreation, this paper compiles and integrates the current situation of forest health, and analyses in depth that forest health industry can promote the development of low-carbon economy and become an important
breakthrough in natural health and wellness, a cultural carrier for the construction of ecological civilization, and an important way of rural
revitalization, and that the use of digitalization will definitely enhance the effect and experience of forest recreation. The current situation of
digital development of forest recreation industry is described, digital transformation has become the inevitable trend of upgrading the forest
recreation tourism industry system, and digital transformation is also the key to the transformation and upgrading of Chinas economy, as well
as the road to high-quality development of the tourism industry. On this basis, the countermeasures research to promote the digital development of forest recreation industry is proposed, which needs to formulate scientific development planning, strengthen management guidance,
enhance marketing promotion, actively popularise the new lifestyle of forest recreation, establish forest recreation digital industry demonstration zones, drive the development of the regional economy, as well as increase the training of forest recreationists, optimise the allocation of
forest recreation resources and other suggestions for the digital further development.

Keywords


Forest recreation; Digital transformation; Coordinated development

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References


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