Ke Li

Exploring Anonymous Social Communication from Subcultural Perspective: A Case Study of Online Public Toilets

Ke Li

Abstract

The proliferation of social networks and the ascendancy of internet popular culture have heightened user concerns regarding personal privacy. This has given rise to a novel trend in social media: anonymous socialization. As a critical facet of online social interaction,
anonymous socialization exhibits diversity across various subcultural domains, shaped by factors such as demographic characteristics, popular
trends, and communicative attributes. The concept of online public toilets has swiftly gained traction on social platforms, particularly Weibo. Participants in this subculture adeptly employ homophonic wordplay, abbreviations in Pinyin, and cryptic language, including acronyms
derived from internet jargon, thereby influencing the vibrancy of online public toilets and the evolution of anonymous socialization. Nonetheless, this trend has garnered scrutiny due to associated challenges like cyberbullying and the emergence of extremist groups. As a contemporary subcultural phenomenon, online public toilets offer a modicum of privacy protection. Simultaneously, they serve as conduits for the
dissemination of negative sentiment, transforming these anonymous networks into congregations for the expression of adverse emotions.

Keywords

Subculture; Anonymous Socialization; Online Public Toilets; Communication Phenomena

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