Yuyao Cao; Rapassa Roung-onnam

doi:10.18686/frim.v2i4.4325

Study on the Influencing Factors of Silver-aged Peoples Willingness to Buy Health Care Products in the Aging Era -- A Case Study of Chengdu, Sichuan Province

Yuyao Cao, Rapassa Roung-onnam

Abstract

Driven by the huge health care consumption market for the elderly, the sales models of some health care products are constantly
upgraded, and various means such as false propaganda, experts bringing goods, emotional offensive and so on emerge one after another,
which leads to the social problems that infringe on the rights and interests of the elderly, such as health care consumption traps and health care
fraud cases. As a result, the societys questioning or criticizing attitude towards the health care consumption of the elderly group has increased,
which leads to the fact that the health care consumption behavior of the elderly is not fully recognized, the reasonable health care consumer
guide is missing, and their main role in health care consumption is ignored. Therefore, at present, it is urgent to carry out targeted investigation and study on the health care consumption behavior of the elderly in China, analyze the stage characteristics of the health care consumption behavior of the elderly and its possible problems and reasons, so as to provide relevant countermeasures and suggestions for ensuring the
consumption safety of health care products for the elderly.

Keywords

Silver-aged people; Willingness to buy; Kangyang products

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DOI: http://dx.doi.org/10.18686/frim.v2i4.4325

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