Analysis of Corporate Brand Image Building Method Based on Visual Merchandising
Abstract
As an important marketing strategy, visual marketing plays a pivotal role in shaping the brand image of enterprises. This paper will
focus on the analysis of corporate brand image building methods based on visual merchandising, and discuss how to enhance corporate brand
image through visual marketing strategies from the aspects of product design and packaging, advertising creativity, offline terminal layout and
product display.
focus on the analysis of corporate brand image building methods based on visual merchandising, and discuss how to enhance corporate brand
image through visual marketing strategies from the aspects of product design and packaging, advertising creativity, offline terminal layout and
product display.
Keywords
Visual merchandising; Brand image; Image building
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PDFReferences
[1] Song Lin. Research on corporate brand image building based on visual marketing[J].National Business Information, 2014(20):19-22.)
[2] Li Wenxiong, Cao Yifan. Business & Management, 2017, (06):132-134.
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