The Innovation of Traditional Chinese TV Programs in 
the Convergent Media Environment: A Case Study of 
1818 Huang Jin Yan

Qianran Zhu

The Innovation of Traditional Chinese TV Programs in the Convergent Media Environment: A Case Study of 1818 Huang Jin Yan

Qianran Zhu

Abstract

The development of science and technology has brought about major changes in the form and content of media, and Chinas traditional TV programs have now been in the wave of convergent media, constantly integrating and surviving the fittest. This paper summarizes
the successful transformation and development of the veteran TV program 1818 GoldenEye of Zhejiang Minsheng Leisure Channel in the
integrated media environment, discusses how traditional Chinese TV programs should adapt to the changes in the current environment, and
provides a new paradigm for other traditional Chinese TV programs that need to be changed urgently.

Keywords

Chinese traditional TV programs; financial media environment; 1818 Golden Eye

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References

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