Study on the Influence of Urban Cultural Festivals on City Brand Image
Abstract
Urban cultural celebration activities are of great significance to the dissemination of city brand image. For example, Shandong Kite
Festival and Binhai Beer Festival are well-known activities, which provide help for the establishment of brand image. In order to promote the
brand image of the city, some departments carry out cultural festivals to help spread the brand image.
Festival and Binhai Beer Festival are well-known activities, which provide help for the establishment of brand image. In order to promote the
brand image of the city, some departments carry out cultural festivals to help spread the brand image.
Keywords
Urban cultural celebration activities; Brand image; Impact analysis
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PDFReferences
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DOI: http://dx.doi.org/10.18686/frim.v2i5.4497
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