A Study on the Influencing Factors of Local Cultural Elements on Consumers Purchase Intention of Tourism Cultural and Creative Products -- Taking Nanjing as an Example
Abstract
creative products. With the vigorous development of cultural tourism industry, tourism cultural and creative products, as an important carrier
to spread local culture and enhance tourism experience, their market acceptance and consumers willingness to buy have become research
hotspots.
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DOI: http://dx.doi.org/10.18686/frim.v2i5.4500
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