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Research on Mergers and Acquisitions of Multinational Enterprises

Hao Wen

Abstract


Mergers and acquisitions are increasing due to global competition and financial pressure. The purpose of this paper is to gain
a deeper understanding of the factors that contributed to the success of the international M&A. This dissertation select to investigate the
successful case of the merger of Daimler and Chrysler, the failed case of acquisition of Lenovo and IBM. Then, a recommendation will be
made that the measures taken in the post-merger phase are successful and why these companies are successful and the reasons for the failure to a great extent.

Keywords


Mergers; Daimler; Chrysler; Acquisition; Reasons

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References


[1] Balmer. K (1999), Corporate identity and corporate communications: the antidote to merger madness, Journal of corporate communications, Vol.31, No.3, p.42-49

[2] Friedrich, T.(1990).Merger motives and merger prescriptions, Journal of Strategic management, Vol.11, issue.4, pp. 283-295. https://doi.

org/10.1002/smj.425011044

[3] Susan, C. (1989), Strategy Formulation: The Impact of National Culture, Journal Indexing and Metrics, Vol, 10, issue, 2, pp, 149-168.




DOI: http://dx.doi.org/10.18686/frim.v2i6.4664

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