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Analysis of Import Retail e-commerce Market Based on Consumption Perspective

Dongping Wu, Shuai Zhang

Abstract


In recent years, Chinese consumers demand for imported goods has been growing, especially in the fields of food, cosmetics, maternal and child products. With the popularization of the Internet and the development of e-commerce, the import retail e-commerce market
has gradually become an important channel for consumers to buy imported goods. This paper will analyze Chinas import retail e-commerce
market from the perspective of consumption, in order to provide useful enlightenment for the development of the industry.

Keywords


Import retail; E-commerce market; Consumption perspective; Market competition

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References


[1] Liu Jinglin. Research on supply Chain Optimization of Cross-border E-commerce Import Enterprises [J]. China market, 2023, (21): 172-176.

[2] Wei Hao, Tu Yue. China's cross-border e-commerce retail import: Development characteristics, existing problems and policy recommendations [J]. International Trade, 2023, (04): 31-39.

[3] Cheng Xinyi. Study on the pricing Strategy of duopoly cross-border e-commerce in the import Supply chain under the new retail chain [J].

Business Economics Research, 2022, (19): 158-161.




DOI: http://dx.doi.org/10.70711/frim.v2i7.5012

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