Research on the Impact of Short Video Marketing on 
Tourism Communication: A Case Study of Tiktok

Jie Gan

doi:10.70711/frim.v2i8.5154

Research on the Impact of Short Video Marketing on Tourism Communication: A Case Study of Tiktok

Jie Gan

Abstract

In recent years, the development of short videos has penetrated into every aspect of our lives, gradually changing our habits and allowing us to access more information. Among the existing short video platforms, Tiktok is the most popular. The video of the tourism blogger
on the Tiktok platform has brought a lot of tourist attractions. Many popular check-in spots for internet celebrities have emerged. Therefore,
Tiktok has become a new path for tourism external marketing.

Keywords

Short video marketing; Tiktok; Tourism Marketing

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References

[1] Han Jianlei, Ming Qingzhong. The impact of Tiktok short videos on tourism behavior intention [J]. Social Scientist, 2021 (10): 52-56;

[2] Deng Zhaoming, Xiang Wenya, Li Xu The Enlightenment of "Tiktok Short Video" on Tourism Marketing [N]. China Tourism News,

2018-05-22 (003);

[3] Qian Jixian: "Tourism" Brought by Tiktok ", Tourism Management Research, the 8th issue of 2018, the second half of the month.

DOI: http://dx.doi.org/10.70711/frim.v2i8.5154

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