Research on Enterprise Marketing Strategy Optimization Under the Background of Nationwide Live Broadcast with Goods

Abstract

With the rapid development and popularization of Internet technology, live streaming rises rapidly as a new marketing method. It
not only integrates the advantages of traditional e-commerce and social media, but also greatly improves consumers shopping experience
and purchase intention through real-time interaction, intuitive display, precision marketing and other means. This paper aims to explore the
optimization path of enterprise marketing strategy under the background of nationwide live broadcast with goods, and analyze its effect and
mechanism in enhancing brand awareness, enhancing user participation and promoting sales growth. Through literature review, case analysis
and other methods, the development background, core elements, marketing strategy and its enlightenment of enterprise marketing channel innovation are systematically sorted out, and corresponding optimization suggestions are put forward.