Research on the Influence Mechanism of Internet Opinion Leaders on Consumer Loyalty of Chengdu Characteristic Industries from the Perspective of Social Media Emotion Analysis
Abstract
platform loyalty, and the research on the relationship between online opinion leaders and consumer loyalty is even less. Based on this,
this paper focuses on the influence mechanism of online opinion leaders on consumer loyalty in Chengdus characteristic industries
from the perspective of social media sentiment analysis, and takes consumers perception of online opinion leaders as the antecedent
variable that affects their loyalty, and discusses how consumers gain consumer loyalty from online opinion leaders on mobile social ecommerce platforms.
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DOI: http://dx.doi.org/10.70711/frim.v2i10.5401
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