Research on Knowledge Service Development of Zhihu APP Based on SWOT Analysis
Abstract
As users demand for knowledge services continues to increase, major software platforms are gradually introducing knowledge
service modules. Using SWOT analysis, analyze the internal strengths and weaknesses, as well as external opportunities and challenges, of the
development of knowledge services on Zhihu APP, providing strong support for formulating more accurate development strategies. The development of knowledge services on Zhihu APP should leverage its advantages to improve the quality and efficiency of knowledge services;
Strengthen cooperation and promote the prosperous development of the knowledge service market; Pay attention to policies and adjust strategic direction and business models in a timely manner.
service modules. Using SWOT analysis, analyze the internal strengths and weaknesses, as well as external opportunities and challenges, of the
development of knowledge services on Zhihu APP, providing strong support for formulating more accurate development strategies. The development of knowledge services on Zhihu APP should leverage its advantages to improve the quality and efficiency of knowledge services;
Strengthen cooperation and promote the prosperous development of the knowledge service market; Pay attention to policies and adjust strategic direction and business models in a timely manner.
Keywords
Zhihu APP; Knowledge services; SWOT
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PDFReferences
[1] Yang Dingyi. (2020). Study on the competitive strategy of get app based on knowledge payment (Master's degree thesis, Guizhou
University). (Master's thesis, Guizhou University). https://link.cnki.net/doi/10.27047/d.cnki.ggudu.2020.001713 doi:10.27047/d.cnki.
ggudu.2020.001713.
[2] Zhou Hu. & Dong Hao. (2019). Dynamic analysis of the development of knowledge payment APP in the era of mobile Internet - Based
on the method of SWOT analysis. Journal of Hebei Radio and TV University, (4), 73-77. doi:10.13559/j.cnki.hbgd.2019.04.014.
DOI: http://dx.doi.org/10.70711/frim.v2i11.5569
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