Summary think of < The benefit of issue management >
Abstract
In the process of reading this paper, I have expressed great recognition and interest in the author’s research methods and results.This paper mainly explores how to intervene in crisis through problem management and media monitoring in the current digital media information age. The purpose of the study is to understand the role of issue management and media monitoring in the current media environment,and to study their ability to predict and control crises.
Keywords
Digital media; Media monitoring; Crisis management
Full Text:
PDFReferences
Verhoeven, P., Tench, R., Zerfass, A., Moreno, A. and Verčič, D. (2012), “How European PR
21, 150practitioners handle digital and social media”, Public Relations Review, Vol. 38 No. 1, pp. 12-164.
Vos, M. and Shoemaker, H. (2006), Monitoring the Public Perception of Organisations, Boom onderwijs, Amsterdam, NL.
Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M. (2013), Business Research Methods, South-WesternCengage Learning, Mason,
OH.
DOI: http://dx.doi.org/10.70711/frim.v2i11.5577
Refbacks
- There are currently no refbacks.