Research on Challenges and Strategies of International Dissemination of Huainan Intangible Cultural Heritage from Perspective of Integrated Media
Abstract
In the context of globalization, intangible cultural heritage, as an important part of human cultural treasures, carries unique regional
cultural connotations and historical memories. Huainan intangible cultural heritage has a profound cultural heritage and distinct characteristics, but it faces many challenges in international communication. Based on the perspective of converged media, this paper analyzes the
problems faced by the international communication of Huainan intangible cultural heritage, such as insufficient integration of communication
channels, cultural differences and obstacles, and lack of targeted content, and proposes corresponding strategies, aiming to help Huainan intangible cultural heritage better enter the international stage, enhance its international influence, and promote the diversified exchange, inheritance and development of culture.
cultural connotations and historical memories. Huainan intangible cultural heritage has a profound cultural heritage and distinct characteristics, but it faces many challenges in international communication. Based on the perspective of converged media, this paper analyzes the
problems faced by the international communication of Huainan intangible cultural heritage, such as insufficient integration of communication
channels, cultural differences and obstacles, and lack of targeted content, and proposes corresponding strategies, aiming to help Huainan intangible cultural heritage better enter the international stage, enhance its international influence, and promote the diversified exchange, inheritance and development of culture.
Keywords
Converged media; Huainan intangible cultural heritage; International communication; Challenges; Strategies
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DOI: http://dx.doi.org/10.70711/frim.v3i1.5870
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