Exploring the Value of Customer Relationship Management in Corporate Marketing
Abstract
This paper provides an in-depth analysis of the connotation and mechanism of customer relationship management, discusses the
important value it plays in enterprise marketing, and then analyzes the impact of customer relationship management on enterprise marketing.
Finally, based on the analysis, two suggestions are put forward, aiming to help enterprises make good use of customer relationship management to promote marketing development and achieve sustainable development.
important value it plays in enterprise marketing, and then analyzes the impact of customer relationship management on enterprise marketing.
Finally, based on the analysis, two suggestions are put forward, aiming to help enterprises make good use of customer relationship management to promote marketing development and achieve sustainable development.
Keywords
Customer relationship management; Business development; Marketing; Significant value
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.70711/frim.v3i3.6195
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