Xinrui Wang; Chengcheng Li

doi:10.70711/frim.v3i4.6452

Chasing Joy: Uncovering the Mystery of Older Chinese Adults Positive Self-Portrayal on TikTok

Xinrui Wang, Chengcheng Li

Abstract

This study aims to investigate how elderly individuals adapt to and utilize social media, focusing on their positive self-portrayal on
TikTok. The goal is to inform social media platforms on how to offer more targeted services for enhancing elderly users internet experience.
Method: The research employs grounded theory methodologies. Analysis: The study analyzed a sample group, including the Chengdu Mama
Group, through telephone interviews to examine their positive self-portrayal behaviors on TikTok. Results: A motivation-action-feedbackincentive cycle model was derived from the interviews.

Keywords

Older adults; Positive self-portrayal; Social media; TikTok

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References

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DOI: http://dx.doi.org/10.70711/frim.v3i4.6452

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