Research on the Path of Brand Value Enhancement of Hainan Daye Tea under the Background of Hainan Free Trade Port
Abstract
the context of the rapid development of digital economy, digital empowerment has become an important way to enhance the brand value of
Hainan Daye Tea. By analyzing the policy advantages, location advantages of Hainan Free Trade Port and the status quo of Daye tea industry,
this paper discusses the path of digital empowerment to enhance the brand value of Hainan Daye tea, and puts forward corresponding strategic
suggestions.
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DOI: http://dx.doi.org/10.70711/frim.v3i4.6458
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