A Study on the Enhancement of Market Competitiveness 
of the Real Economy by Social Media Marketing in the 
Context of the Digital Economy

Chenghui Zeng; Yun Teng; Miao Li

doi:10.70711/frim.v3i4.6464

A Study on the Enhancement of Market Competitiveness of the Real Economy by Social Media Marketing in the Context of the Digital Economy

Chenghui Zeng, Yun Teng, Miao Li

Abstract

Under the background of the digital economy, digital technology is constantly developing, e-commerce is increasingly loved by the
public, and the real economy is unprecedented impact. Therefore, the real economy needs to find new directions for development and enhance
competitiveness. This article mainly introduces how the real economy improves brand awareness and influence, reduces marketing costs by
combining new media marketing, so as to improve market competitiveness.

Keywords

Social media marketing; Real economy; Market competitiveness; Digital economy

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DOI: http://dx.doi.org/10.70711/frim.v3i4.6464

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