An Economic Analysis of Generation Zs Art Consumption Behavior - Based on the Impact of Social Media

Abstract

This paper focuses on the art consumption behavior of Generation Z under the influence of social media, and reveals the economic
logic behind this emerging consumption phenomenon through in-depth analysis of relevant economic theories and actual cases. Using the
method of empirical research, the study is carried out from the dimensions of consumption preference, purchasing decision process, consumption influencing factors, and the relationship between market supply and demand. The study finds that social media has had a profound impact
on the art consumption behavior of Generation Z by changing the way of information dissemination, constructing social interaction scenarios,
and shaping the concept of digital aesthetics, which has pushed forward the digital transformation of the art consumption market.