Research on the Marketing Strategy of Bestore
Abstract
as upgrading omni-channel infrastructure with the help of digital technology, building a data-driven precision marketing model, strengthening
the linkage of online and offline scenario services, and optimizing the supply chain and logistics system. The research conclusions can provide
theoretical references for the omni-channel transformation of the leisure food industry, and can also provide practical guidance for Chengdu
Bestore to optimize its new retail layout, which can also serve as a reference for similar enterprises to explore the sustainable development
path of online and offline integration.
Keywords
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DOI: http://dx.doi.org/10.70711/frim.v3i10.7527
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