Research on the Development Strategy of XY Group: A Resource-Based View
Abstract
Based on the Resource-Based View (RBV), this study aims to conduct a deep and systematic analysis of the internal resources, external environment, and competitive landscape of XY Group, a leading omni-channel watch distribution service provider in China. As of 2024,
the Chinese watch market has undergone significant structural transformation, reaching a total scale of 268 billion yuan. Notably, the secondhand watch segment has surged to exceed 160 billion yuan, while smartwatches maintain a steady growth trajectory, challenging traditional
timepieces. As the undisputed industry leader, XY Group achieved 11.85 billion yuan in revenue and 642 million yuan in net profit in 2024,
commanding an 18.5% market share. However, beneath these figures lie critical strategic vulnerabilities: an excessive reliance on upstream
supplier oligopolies, the weak market presence of its independent brand, and the intensifying encroachment of smart wearable devices.
the Chinese watch market has undergone significant structural transformation, reaching a total scale of 268 billion yuan. Notably, the secondhand watch segment has surged to exceed 160 billion yuan, while smartwatches maintain a steady growth trajectory, challenging traditional
timepieces. As the undisputed industry leader, XY Group achieved 11.85 billion yuan in revenue and 642 million yuan in net profit in 2024,
commanding an 18.5% market share. However, beneath these figures lie critical strategic vulnerabilities: an excessive reliance on upstream
supplier oligopolies, the weak market presence of its independent brand, and the intensifying encroachment of smart wearable devices.
Keywords
Resource-Based View; Watch Distribution Industry; Development Strategy; Digital Transformation; Second-hand Market; Strategic Management
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PDFReferences
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DOI: http://dx.doi.org/10.70711/frim.v4i3.8757
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