The Impact of Digital Transformation on Corporate Financial Performance: A Case Study of Haier Smart Home
Abstract
object of digital transformation, based on the theories of process reengineering, value chain, and resource-based view, and elaborates on the
theoretical system supporting digital transformation. It combines financial ratio analysis and case analysis to analyze the implementation effect
of Haier Smart Home's digital transformation and its impact on financial performance. The analysis indicates that the digital transformation
has had a positive impact on the financial performance of Haier Smart Home. However, the transformation process is still ongoing, and Haier
Smart Home needs to adjust its strategic layout flexibly according to the actual situation.
　　Based on the above conclusions, this article puts forward the following two suggestions for the home appliance enterprises. On one hand,
enterprises should promptly adjust their strategies according to their own development situations. The market environment and technological
development are changing rapidly. Only by promptly adjusting the strategy can digital transformation keep pace with the enterprise's development. On the other hand, sum up the experience is of great significance, as it helps guide the enterprise's future strategic direction. By summarizing and analyzing the successful experiences and failure lessons in the process, enterprises can optimize their transformation strategies.
　　The author hopes that this paper can provide valuable reference for the digital transformation of the home appliance industry and help
promote the better development of the entire industry on the path of digital transformation.
Keywords
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DOI: http://dx.doi.org/10.70711/memf.v3i11.10266
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