How Marketing Gain Benifites in the Digital Age
Abstract
With the advent of the digital age, the ecological environment of marketing has undergone profound changes. Traditional marketing methods are no longer able to meet the diverse and personalized needs of modern consumers, and digital marketing has emerged as a new
way for enterprises to gain competitive advantages and benefits. Digital marketing not only improves the accuracy and efficiency of marketing activities, but also establishes a closer connection between enterprises and consumers. Through technologies such as big data analysis and
artificial intelligence, enterprises can gain a deeper understanding of consumer needs, develop personalized marketing strategies, and achieve
precise push notifications and efficient conversions.
way for enterprises to gain competitive advantages and benefits. Digital marketing not only improves the accuracy and efficiency of marketing activities, but also establishes a closer connection between enterprises and consumers. Through technologies such as big data analysis and
artificial intelligence, enterprises can gain a deeper understanding of consumer needs, develop personalized marketing strategies, and achieve
precise push notifications and efficient conversions.
Keywords
Digital age; Marketing; Interest
Full Text:
PDFReferences
[1] Erika G. International marketing in times of sustainability and digitalization[M]. De Gruyter: 2023-02-17.
[2] Marcio G, De R J A. Reinvention of family farming markets in Brazil: the novelty of digital marketing sites and platforms in times of COVID-19[J]. Agroecology and Sustainable Food Systems, 2022, 46(6).
[3] Tong C S, Chan Y F F. Exploring market-oriented relations in the digital era[J]. Journal of Communication Management, 2020, 24(1).
[4] Marketing in the Digital Era[J]. Research Focus, 2019.
Refbacks
- There are currently no refbacks.
