Economic Theory Innovation in the Era of Internet Economy

Abstract

The advent of the era of Internet economy has greatly changed the operation mode of the traditional economy and promoted the
innovation of economic theory. This paper discusses the characteristics of Internet economy, such as the speed of information flow, network
effect and the co-creation value of user participation, and analyzes the corresponding innovation direction of economic theory, including the
reform of new value theory, the reform of industrial organization theory and the evolution of economic behavior. At the same time, through
case analysis of the business model of Internet giants and the practice of sharing economy, the value of theoretical innovation in practical application. The article aims to provide new perspectives for economic researchers and practitioners to adapt to the rapidly changing economic
environment.