Analysis of Psychological Changes of Consumers
Abstract
In the rapid economic development, due to economic, cultural, social and uncontrollable factors, consumer mentality is also changing, which led to changes in consumer behavior, those makes the marketing strategy changed a lot. Therefore, this paper first explains the basic connotation of consumer psychology, then analyzes the changes in contemporary consumer psychology, and finally studies the factors that
affect consumer psychology, which in order to provide a certain reference for the companys marketing strategies.
affect consumer psychology, which in order to provide a certain reference for the companys marketing strategies.
Keywords
Consumer psychology; Consumer psychological changes; Consumer behavior
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PDFReferences
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DOI: http://dx.doi.org/10.70711/memf.v2i4.5381
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