The Convergence of AI Applications and Hotel Strategic 
Management: A Modern Economic Management Perspective

Shuiran Yi; Junxuan Li

doi:10.70711/memf.v2i5.6099

The Convergence of AI Applications and Hotel Strategic Management: A Modern Economic Management Perspective

Shuiran Yi, Junxuan Li

Abstract

The integration of Artificial Intelligence (AI) into hotel strategic management represents a transformative shift in the hospitality
industry. This essay explores the multifaceted applications of AI in enhancing hotel operations, customer experience, and strategic decision-making. It examines how AI-driven analytics can optimize pricing strategies, personalize guest services, and streamline operational efficiencies. Furthermore, the essay discusses the challenges and ethical considerations associated with AI implementation in hotels. By analyzing
case studies and drawing on current research, this paper aims to provide insights into the strategic opportunities presented by AI for hoteliers
in the modern economic landscape.

Keywords

Artificial Intelligence; Hotel Strategic Management; Customer Experience; Operational Efficiency; Pricing StrategyIntroduction

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References

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[2] Law, R., Fong, D., & Kong, D. (2024). The ever-increasing role of AI in hospitality. Journal of Hospitality and Tourism Technology,

11(2), 345-367.3.

[3] PwC. (2022). Hotel of the Future: Embracing Technology for Competitive Advantage. PwC Report.4.

[4] Ruel, R., & Njoku, S. (2021). AI redefining the hospitality industry. Cornell Hospitality Report, 21(3), 12-24.

DOI: http://dx.doi.org/10.70711/memf.v2i5.6099

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