Innovation in Brand-Marketing Models for Cultural and Creative Enterprises in the Age of Artificial Intelligence

Abstract

With the continuous advancement of technology, artificial intelligence has penetrated virtually every industry in recent years. As a
vital conduit for creativity and cultural dissemination, the cultural and creative sector relies heavily on its brand-marketing approaches. Propelled by AI technologies, these approaches are undergoing a profound transformation, heralding a new trajectory for brand marketing in the
field. Yet against this backdrop, enterprises also confront novel challenges that call for targeted optimization strategies. Under this context, the
paper analyzes the impacts and obstacles of applying AI to brand marketing in cultural and creative enterprises and explores innovative models for brand marketing under an AI-driven environment.