An Analysis of the Causes of Greenwashing Behaviors 
by Listed Companies

Mengyi Bu

doi:10.70711/memf.v2i9.7702

An Analysis of the Causes of Greenwashing Behaviors by Listed Companies

Mengyi Bu

Abstract

Amid the intensifying threat of global warming, anthropogenic climate change presents a collective challenge for humanity, prompting the establishment of "dual-carbon" targets. In this context, the environmental accountability of listed firms faces unprecedented scrutiny.
However, a subset of these firms has resorted to "greenwashing"the strategic misrepresentation or exaggeration of their environmental credentials to cultivate a sustainable image and secure pecuniary gains. This article systematically examines the manifestations and motivations
of greenwashing among public corporations to elucidate the causes of this conduct.

Keywords

Greenwashing behavior; ESG greenwashing; Sustainable development

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DOI: http://dx.doi.org/10.70711/memf.v2i9.7702

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