A Study on Trust-Building Discourse in Digital Consumer Conflict Management: A Mixed-Methods Analysis from Multimodal and Multicultural Perspectives
Abstract
various countries, both in China and abroad, the study reveals how language, visuals, and sound interact to foster trust. The findings indicate
that richer multimodal resources significantly enhance trust, while cultural differences shape distinct discourse strategies. Higher trust levels
improve conflict resolution outcomes. The research contributes to theory and offers practical guidance for culturally adaptive, multimodal
trust-building in digital consumption contexts.
Keywords
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DOI: http://dx.doi.org/10.70711/memf.v2i9.7704
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