Artificial Intelligence and the Recent Trends of Marketing 
Strategy

Yanjie Yong

doi:10.70711/memf.v2i10.8056

Artificial Intelligence and the Recent Trends of Marketing Strategy

Yanjie Yong

Abstract

In the recent few years, artificial intelligence (AI) has emerged as a transformative force in marketing strategy. Through literature review and case studies, this paper explores the applications of AI in marketing and its impact on corporate performance. Research
indicates that AI significantly enhances marketing precision and efficiency through personalized recommendations, automated advertising,
predictive analytics, and generative content creation. Simultaneously, AI is reshaping market structures by raising entry barriers for large
enterprises while providing competitive tools for SMEs. However, its widespread adoption also introduces challenges related to data privacy, ethics, and emotional authenticity. The future success of marketing will depend on balancing AI's technical capabilities with human
creativity and ethical oversight.

Keywords

Artificial Intelligence; Marketing Strategy; Personalization; Predictive Analytics

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References

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DOI: http://dx.doi.org/10.70711/memf.v2i10.8056

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