Chinese Brand Promotion through Event Marketing
Abstract
??Event marketing is an important way to establish brand awareness by creating experience, and its successful implementation should follow the marketing 5P principle. This marketing model can effectively improve brand awareness, promote user interaction, improve sales performance and build brand loyalty.
??When the event design is consistent with the brand strategy, the strategy and resource allocation can be continuously optimized through
data analysis, and the personalized experience can improve participation and loyalty. Event marketing provides a differentiated competition
platform for brands, which can not only strengthen brand characteristics and recognition, but also establish corporate image and enhance consumer trust through public welfare activities. Customized services can meet personalized needs, improve satisfaction and repurchase rate, and
promote word-of-mouth dissemination.
Keywords
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DOI: http://dx.doi.org/10.70711/memf.v2i11.8230
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