Research on the Strategy of Improving the Innovation and Entrepreneurship Ability of Business Management College Students

Abstract

In the new era of deep integration between the digital economy and the real economy, cultivating business management talents with
innovation and entrepreneurship capabilities has become the core mission of higher education in serving socioeconomic development. Current
challenges in business management students innovation and entrepreneurship include insufficient practical orientation, inadequate interdisciplinary integration, and underdeveloped school-enterprise collaborative education mechanisms, which hinder the transformation of innovative
momentum into entrepreneurial effectiveness. Based on the competency model theory, this paper constructs a "five-in-one" innovation and
entrepreneurship capability enhancement system through five dimensions: curriculum system restructuring, practical platform development,
faculty team building, collaborative mechanism innovation, and policy environment optimization. This framework provides theoretical references and practical pathways for universities to deepen innovation and entrepreneurship education reforms in business management disciplines, ultimately cultivating market-adaptive, interdisciplinary talents with innovative capabilities.